Media Contact:
Kathy Siefert
Arby's Restaurant Group, Inc.
678-514-4152
FREE CURLY FRIES AT ARBY'SŪ ON "MATT'S MONDAY"
When Racing Maverick Matt Kenseth Wins - America Wins!
ATLANTA (February 15, 2007) - NASCARŪ and Arby's fans have a new reason to celebrate this racing season. Every time Matt Kenseth wins a race (Nextel or Busch Series), America wins! Arby's will give away free medium Curly Fries every Monday following the race weekend - deemed "Matt's Monday" - if Kenseth wins. Customers will need to bring in a printed copy of the official race results from either a newspaper or website as their coupon at participating Arby's on "Matt's Monday" to receive their free order.
"Matt has extra incentive to win for America," said Chris Kuehn, Senior Vice President of National Marketing, Arby's Restaurant Group, Inc. "We're expecting a lot of Matt's Monday celebrations and plan to give away plenty of Curly Fries."
"I've been a fan of Arby's since I was a kid and Curly Fries are a big favorite," said Matt Kenseth. "This motivates me to bring it home for the fans."
The Arby's brand is the primary sponsor of Kenseth's No. 17 Ford Fusion in the NASCAR Busch Series. The Arby's No. 17 car will debut during the season opener at Daytona International Speedway on February 17, 2007. Arby's will also appear as the primary sponsor on Kenseth's NASCAR Nextel Cup Ford Fusion in the Spring 2007 race at Bristol Motor Speedway.
Arby's "Matt's Monday" free Curly Fry give away is valid only on the Monday's following a race won by Matt Kenseth, limited to one order per person with coupon, while supplies last, is not valid with any other offer and is available at participating Arby's locations.
Kenseth Makes Save, Gets Win in Busch race
Matt Kenseth made the save first, then he picked up the victory. That might sound a little backward for baseball fans, but it made perfect sense Saturday in the O'Reilly 300 Busch Series race in Texas.
Kenseth ended Carl Edwards' two-race Busch winning streak by pulling his car out of a spin without hitting the wall early in the race, then overtaking Denny Hamlin with 11 laps left. Hamlin's frantic efforts to pass over the final five laps failed. Edwards finished third.
The 0.128-second margin was the closest for a Busch race in Texas. Kenseth, who was running second when he had to pull out of the spin, got his second Busch win of the season and his 10th top 10 in 12 Texas races. Now if that guy driving the Domino's car would only win...