Ok, so what they're saying is that if we go directly to their site and order something, they will give us 2% that we can use towards J&R gift cards. Let's see... Ebates offers 3% in cash. Which is better...

J&R is actually a pretty good company, but this seems like a pretty big screw-up on their part. Offering a 'loyalty program' that gives less money back that you can only use on GCs - and apparently you'll have to pay an annual membership fee to have the privilege of being screwed by this program. Joy.