Just posting here on the off-chance someone knows.

Given a SKU e.g. 20037657, is it possible to generate a link to the product page on OM.com?

Thanks ~

Not exactly what you want, but you could just give a link to search for the sku:

~http://www.officemax.com/max/solutions/search/search.jsp?searchType=product&searchString=20037657

Example link

Thanks garsh, cron helped me out and I was able to get it working.