"Wawa needs your help to decide on what special edition flavor to introduce this summer and we're asking our loyal customers to help us out with the big decision! Take our flavor survey by 1/14 and you'll receive a coupon for a free pint of Wawa ice cream (limited one per survey respondent, and you must provide your name and address to receive your coupon)."
http://www.wawa.com/wawaprofile/2005_Ice_Cream_Survey.asp