I'm not sure if "eBay Rewards" is the same as their "rewards" for being a good seller. Now that I posted this, I'm thinking they might be two separate things because their update doesn't say anything about eBay Bucks or whatever it is that their rewards program will be using.
This is what they just sent me in an email:
http://pages.ebay.com/sell/June2008Update/Overview/QUOTE
Seller Update: confident buyers, more seller rewards
We're working hard to give sellers the best deal on the Internet. Towards this end, we're making changes to improve the eBay experience and some of these changes may have an impact on your selling.
1. Rewards for sellers with high buyer satisfaction.
You're delivering great buyer experiences and we're taking our commitment to reward sellers to new levels:
* Improved PayPal seller protection for all US sellers registered on eBay.com
* Advantage in Best Match search results for more sellers
* New benefits for PowerSellers
2. Confident, satisfied buyers: We're making changes to help ensure buyers enjoy shopping on eBay and can buy with confidence--which will make the marketplace more robust for sellers.
* Buyer protection--"Pay with PayPal and you're covered." See eligibility.
* Making eBay safer: New safety measures include keeping member email addresses anonymous, controls on user-generated "active" content, stronger verification of new sellers, and verifying the identity of sellers listing from an unrecognized computer.
* Better shopping experience: Redesigned item page with bigger pictures, countdown timer, more merchandise, and critical seller information right upfront.
For more details on how these changes affect your selling, watch a webcast replay of the keynote speech from eBay Live!, and read recent announcements from eBay executives.